Free Shipping on orders $150 or more!

Our Story

Handcrafted muskie lures with over 50 years of tradition and passion.

Close-up of a hand painting a yellow and black muskie lure in a workshop.
Close-up of a hand painting a yellow and black muskie lure in a workshop.
A collection of colorful muskie lures laid out on a grey surface with yellow and black highlights.
A collection of colorful muskie lures laid out on a grey surface with yellow and black highlights.

Gallery

Close-up of a handcrafted yellow and black Reef Hawg lure glistening with water droplets.
Close-up of a handcrafted yellow and black Reef Hawg lure glistening with water droplets.
A collection of Muskie Candy lures arranged on a rustic wooden surface with soft natural light.
A collection of Muskie Candy lures arranged on a rustic wooden surface with soft natural light.
An artisan carefully painting details on a Goon Hawg lure in the workshop.
An artisan carefully painting details on a Goon Hawg lure in the workshop.
A vibrant display of Tinsel Stump Hawgs hanging against a grey background with yellow highlights.
A vibrant display of Tinsel Stump Hawgs hanging against a grey background with yellow highlights.
A fisherman holding a large muskie caught using a Muskie Candy Spin Tinsel lure.
A fisherman holding a large muskie caught using a Muskie Candy Spin Tinsel lure.
Close-up of umbrella rigs and tails laid out neatly on a grey surface with yellow accents.
Close-up of umbrella rigs and tails laid out neatly on a grey surface with yellow accents.

Handcrafted lures and moments from our muskie journey